CJS GLOBAL

Project Overview

CJS Global approached me to reposition their brand from a standard janitorial service to a premium, hospitality-focused provider.

The objective was to elevate perception, build trust with high-end clients, and create a cohesive brand experience across all touchpoints.

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Website Re-design

Objective
Update the brand to better attract higher-end hospitality clients.

Approach
Refined the visual identity, introduced a black and gold palette, and restructured the layout to create a more elevated, hospitality-focused experience.

Outcome
A cohesive brand system that presents CJS Global as a premium provider and builds trust with higher-end hospitality clients.

Logo Location Specific Hats

Objective
Support brand expansion into multiple markets.

Approach
Developed location-based logo variations tailored to key markets while keeping the overall brand consistent.

Outcome
Stronger local connection without losing brand consistency. Helped the brand feel more relevant in each market while staying recognizable.

Brochure Re-design

Objective
Update CJS Global’s print materials to better reflect a more elevated, hospitality-focused brand.

Approach
Transitioned the visual identity from blue and magenta to a refined black and gold palette, while refining typography, imagery, and layout to create a more cohesive and polished presentation. I also worked on supporting pieces like the intro video and website messaging to keep everything consistent across touchpoints.

Outcome
A more unified brand experience across print and digital that strengthens perception, builds trust, and better aligns with higher-end hospitality clients.

Skateboard Shadowbox Art

Objective
Bring the CJS Global brand into the office space in a way that feels intentional and aligned with their identity.

Approach
Designed a series of custom skateboard graphics that translate the brand into a bold, visual format. I also managed production and installation to ensure everything came together cleanly and felt cohesive within the space.

Outcome
A more elevated environment that reinforces the brand, creates a strong visual impression, and enhances the overall experience for both clients and the internal team.

Tradeshow Booth Collateral

Objective
Create a booth experience that attracts attention, communicates the brand clearly, and stands out in a busy tradeshow environment.

Approach
Developed the overall layout and visual direction for the booth, including branded backdrops, table graphics, and a promotional screen. I also curated the display and selected furnishings to ensure the space felt cohesive, elevated, and intentional.

Outcome
A polished, visually engaging booth that draws people in, strengthens brand presence, and creates a more memorable experience in a highly competitive setting. Helps the brand stand out and feel more established in a crowded event space.