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Trademark Design for a Janitorial Services Brand

CJS Global is a cleaning and janitorial services provider serving businesses in the restaurant and hospitality industries.

Initial Direction

Logo Development

I started with a typeface that captured the right tone, then built a custom wordmark from it—refining and extending the letterforms to create something more distinctive and ownable to the brand.

Final Trademark

3D Logo Wall Art

Installed Logo in Main Lobby

At the owner’s request, I oversaw the production and installation of the company logo for the main office reception area. I sourced and coordinated with the appropriate vendor to fabricate the logo, then managed the installation behind the reception desk—ensuring a refined, impactful focal point that elevated the space and reinforced brand presence.

Skateboard Shadowbox Art

At the request of the company’s owner, I conceptualized and designed a series of custom artistic skateboards to enhance the main office environment. I sourced and managed a production vendor to translate my designs onto the boards, then secured a secondary vendor to professionally mount them within custom shadow boxes. From there, I coordinated the final installation in the workspace, ensuring a polished, gallery-style presentation that elevated the office aesthetic.

Custom Artwork for Workspace

Uniform & Apparel Applications

Janitor Apparrel

Once the logo was finalized, it was applied across sales team apparel, contractor hats, and company uniforms to ensure a consistent and professional brand presence in the field.

3D Logo Wall Art

Skateboard Art Installation

At the owner’s request, I oversaw the production and installation of the logo for the main office reception area. I sourced and coordinated with a fabrication vendor, then managed the installation—creating a refined focal point that strengthens the brand’s presence within the space.

I was asked to develop custom client appreciation gifts as a thank you for their business. I created a cohesive package design that incorporated both the Janitor and CJS Global logos and brand colors, complete with coordinating ribbon for the liquor bottles. I also designed a personalized “Thank You for Your Business” card on behalf of the owner, CFO, and Managing Partner to elevate the presentation and reinforce the brand experience.

Package Design

At the owner’s request, I conceptualized and designed a series of custom skateboard pieces to enhance the office environment. I coordinated production, oversaw custom framing, and managed the final installation—creating a polished, gallery-style display that elevates the space.

Uniform & Apparel Applications

Branded Collateral

The brand was extended across everyday promotional and in-office materials, ensuring a consistent and recognizable presence across all touchpoints. From drinkware to printed collateral, each application reinforces the identity in a practical, functional way.

This project reflects a full-scope approach to branding—from initial concept through real-world application. Each element was designed to work cohesively, ensuring the brand translates consistently across environments and touchpoints.

As a freelance designer, I focus on building brand systems that are thoughtful, functional, and built to last.

If you're looking to build or refine your brand, I’d be happy to connect.

Project Outcome

Apparel & Uniform Design

nce finalized, the logo was applied across apparel and uniforms—ensuring a consistent, professional brand presence across both sales and field teams.

Client Gift Packaging

I developed a custom client appreciation package designed to elevate the post-sale experience. The design incorporated both the Janitor and CJS Global brands through cohesive packaging, branded ribbon, and a personalized thank-you card—creating a polished, memorable presentation that reinforces the brand. This extends the brand beyond visual identity into a more thoughtful, tangible client experience.

In-office Promo Collateral

Branded Collateral

The brand was extended across everyday promotional and in-office materials, ensuring a consistent and recognizable presence across all touchpoints. From drinkware to printed collateral, each application reinforces the identity in a practical, functional way.

Project Outcome

This project reflects a full-scope approach to branding—from initial concept through real-world application. Each element was designed to work cohesively, ensuring the brand translates consistently across environments and touchpoints.

As a freelance designer, I focus on building brand systems that are thoughtful, functional, and built to last.

If you're looking to build or refine your brand, I’d be happy to connect.

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