RETRO FITNESS

Project Overview

A multi-platform design system created to enhance the smoothie bar experience, improve in-club navigation, and promote seasonal offerings across digital and in-club environments.

Designed to increase visibility, streamline decision-making, and support ongoing promotional campaigns.

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Provided with the headline, body copy, and promotional details, I was tasked with developing a direct mail piece aligned with established brand guidelines—ensuring visual consistency, strategic layout, and cohesive messaging throughout.

Print Material

Direct Mail Campaign

Provided with headline, body copy, and promotional details, I designed and executed a direct mail piece aligned with brand guidelines—focused on clear hierarchy, strong visual impact, and cohesive messaging.

Designed to capture attention and communicate value within seconds.
Built for high visibility and quick readability in real-world conditions.

Billboard Campaign

Entrusted with the headline, copy, and promotional direction, I created a large-format billboard that translated the campaign into a bold, concise visual statement, designed for immediate readability and maximum roadside impact.

Designed for instant recognition and clear messaging at high speeds.
Designed for distance viewing, ensuring strong visibility and brand recall.

Promotional Rack Card

Social Media Tile

Instagram Story Campaign

Personal Training Tracker

Personal Training Tracker

Instagram Story

Personal Fitness Program

A multi-touchpoint identity system developed to support and promote Retro Fitness’ personal training program.

Led the creation of the official logo for Retro Fitness’ personal training program and extended the visual identity across key brand touchpoints—including training materials, in-club screens, and paid social campaigns—creating a cohesive, high-impact presence across both print and digital.

Built a cohesive visual system across print, in-club, and digital platforms.
Designed for consistency and recognition across multiple customer touchpoints.
Balanced bold messaging with clarity, ensuring strong engagement across formats.

Digital Menu

Instagram Story Campaign

Social Media Tile

In-Club Digital Screen Ad

Smoothie Bar Multi-Platform Campaign

A multi-platform system designed to enhance the smoothie bar experience and drive in-club engagement.

Redesigned the smoothie bar digital menu to improve visual hierarchy, readability, and overall brand cohesion—while also developing in-club screen ads and social content to promote monthly features and drive incremental sales.

Improved menu readability and navigation for a better in-club customer experience.
Created promotional assets across digital and social platforms, reinforcing campaign consistency.
Designed for quick decision-making, helping drive engagement and upsells.

Mobile & Website Banner

Provided with campaign copy and promotional objectives, I developed targeted Google and paid social media ads—strategically structured to maximize reach, strengthen engagement, and drive measurable conversions across digital platforms.

Mobile & Web Promotional Campaign

Provided with campaign copy and promotional objectives, I developed a conversion-focused mobile ad designed to increase Google reviews, and created a strategically placed homepage banner to reinforce visibility and drive user engagement.

Designed to drive user action, encouraging reviews and engagement.
Optimized for mobile visibility, ensuring quick interaction and clarity.
Aligned messaging across platforms, reinforcing campaign consistency.

Paid Social & Google Ads Campaign

Provided with campaign copy and promotional objectives, I developed performance-driven Google and paid social ads designed to maximize reach, strengthen engagement, and drive measurable conversions across digital platforms.

Adapted designs across multiple ad formats, ensuring consistency and scalability.
Optimized for attention and quick engagement in fast-scrolling environments.
Structured messaging to drive conversions, balancing clarity with impact.