Provided with the headline, body copy, and promotional details, I was tasked with developing a direct mail piece aligned with established brand guidelines—ensuring visual consistency, strategic layout, and cohesive messaging throughout.
Print Material
Print Material
Provided with the headline, body copy, and promotional details, I was tasked with developing a direct mail piece aligned with established brand guidelines—ensuring visual consistency, strategic layout, and cohesive messaging throughout.
Billboard
Entrusted with the headline, copy, and promotional direction, I developed a large-format billboard concept that translated the campaign into a concise, visually commanding statement—executed in strict alignment with brand standards and optimized for maximum roadside impact and legibility.
Rack Card
Instagram Tile
Instagram Story
Personal Training Tracker
Personal Training Tracker
Instagram Story
Personal Fitness Program
Led the creation of the official logo for Retro Fitness’ personal training program, and extended the visual identity across key brand touchpoints—including the training tracker journal, ClubCom/Matrix in-club screens, and paid social media campaigns—ensuring a cohesive, high-impact presence across print and digital platforms.
Instagram Tile
Digital Menu
Instagram Story
Clubcom/Matrix in-club Screen Ad
Smoothie Bar Digital Menu, Social Media & Clubcom/Matrix in-club Screen Ads
Commissioned to redesign the digital menu layout for the smoothie bar, refining visual hierarchy, readability, and brand cohesion to elevate the customer experience; additionally developed ClubCom/Matrix in-club screen ads to promote the monthly smoothie feature and drive incremental sales.
Mobile & Website Banner
Provided with campaign copy and promotional objectives, I developed targeted Google and paid social media ads—strategically structured to maximize reach, strengthen engagement, and drive measurable conversions across digital platforms.
Mobile & Website Banner
Provided with campaign copy and promotional objectives, I developed a conversion-focused mobile ad designed to increase Google ratings, along with a strategically positioned homepage promotion to reinforce visibility and drive user engagement.
Social. Meta. Google Ads
Provided with campaign copy and promotional objectives, I developed targeted Google and paid social media ads—strategically structured to maximize reach, strengthen engagement, and drive measurable conversions across digital platforms.